Outreach initiatives are programs conducted to better educate outside parties about the services that the SPO provides to connect NASA staff with potential external partners/collaborators. The SPO conducts outreach on a continuous basis to make the outside world aware of opportunities at NASA GSFC related to technology transfer, SBIR / STTR, and partnerships. Selected initiatives are described generally below (see Events section for calendar of any upcoming inreach events):
| Outreach Initiative | Purpose | Schedule |
|---|---|---|
| Direct Marketing | Communicate promising GSFC inventions to outside organizations (e.g., corporations) anticipated to have licensing / partnership interest. | Conducted on a continuous basis. GSFC identifies target licensees / partners, communicates benefits-level information about inventions to those targets, vets interested parties, and facilitates licensing / partnerships agreements. |
| NASA Tech Briefs | Communicate promising GSFC inventions via NASA Tech Briefs – a magazine in existence for 20 years that announces new NASA technologies to a readership exceeding 500,000 per year. (check facts – just guessed for now) | NASA Tech Briefs is published monthly, and contains inventions from all NASA centers including GSFC. |
| Trade Shows / Conferences / Symposia | Communicate promising GSFC inventions to targeted trade shows, conferences, and symposia. | Conducted on a continuous basis. See Events section for calendar |
| SPO-Based Publications | Communicate recent GSFC opportunities and successes related to technology transfer, SBIR/STTR, and partnerships. | Accomplishments Report – annualTech Transfer Magazine – quarterly |
| Local Events | Communicate SPO/GSFC opportunities and successes at local events that involve entrepreneurs, inventors, government officials, industry, and related groups. | Conducted as opportunities arise. See Events section for calendar |
Contact the SPO via techtransfer@gsfc.nasa.gov or 301-286-5810 to suggest new SPO outreach ideas.