Outreach initiatives are programs conducted to better educate outside parties about the services that SPO provides to connect NASA staff with potential external partners/collaborators. SPO conducts outreach on a continuous basis to make the outside world aware of opportunities at Goddard related to technology transfer, SBIR/STTR, and partnerships. Selected initiatives are described below (see Events section for calendar of any upcoming inreach events):
| Outreach Initiative | Purpose | Schedule |
|---|---|---|
| Direct Marketing | Communicate promising Goddard inventions to outside organizations (e.g., corporations) anticipated to have licensing/partnership interest. | Conducted on a continuous basis. Goddard identifies target licensees/partners, communicates benefits-level information about inventions to those targets, vets interested parties, and facilitates licensing/partnerships agreements. |
| NASA Tech Briefs | Communicate promising Goddard inventions via Tech Briefs – a magazine that announces new NASA technologies to a readership exceeding 500,000 per year. | Tech Briefs is published monthly, and contains inventions from all NASA centers, including Goddard. |
| Trade Shows / Conferences / Symposia | Communicate promising Goddard inventions to targeted trade shows, conferences, and symposia. | Conducted on a continuous basis. See Events section for calendar. |
| SPO-Based Publications | Communicate recent Goddard opportunities and successes related to technology transfer, SBIR/STTR, and partnerships. | Annual accomplishments report and quarterly magazine. |
| Local Events | Communicate SPO/Goddard opportunities and successes at local events that involve entrepreneurs, inventors, government officials, industry, and related groups. | Conducted as opportunities arise. See Events section for calendar. |
Contact SPO via techtransfer@gsfc.nasa.gov or 301-286-5810 to suggest new SPO outreach ideas.